Learn how metaverse technology will create new trends in tourism

In the contemporary world, everything is increasingly linked up, and technologies are applied in absolutely all sectors of society. How could tourism stand aside? The new generations were born connected, and in the area of tourism, innovations mean attracting and winning people for the sector and perfecting processes. Among many others, one of the tools at the forefront in this has been metaverse technology.

It involves the creation of a virtual world where you will be capable of doing all you do in your ordinary life except in an absolutely digital environment.

Want to know how this could affect the tourism sector? Then keep reading and find out!

How does technology affect tourism?

Technology has already reached the tourism sector, and understanding which are the main ones and how they are being inserted into the area is essential. See now the main technologies that are being used in the area!

• Big data: is being used to understand travelers ’ behavior, preferences, needs and pain points .
• Augmented reality: this technology allows travelers to experience a bit of the reality of potential destinations before they even arrive. This helps in making decisions about the trip.
• Internet of Things: Travel companies, accommodations and tourist sites are already incorporating IoT to automate processes and allow travelers to control certain electronics using their cell phones.
• Applications: applications are being used in various sectors of tourism, from researching destinations, tickets and accommodation , to planning the entire trip and visits to tourist sites.

What is metaverse technology?

Now that you know the main technologies that are being introduced into tourism, one of the trends that you still don’t know about is the metaverse.

This technology consists of the proposal to create a virtual universe that replicates various elements of real life. In other words, it is the possibility of creating a parallel life, within a universe where everything is possible.

In this way, in the metaverse, it is possible, for example, to buy land, build a house and acquire products and clothes. You create a character however you want and can interact with other members of the virtual universe. You can also work, attend events and carry out a series of other activities within the metaverse.

To help you understand better, several artists have already performed shows within existing metaverses. Some have their own homes, and some brands even offer exclusive products for the metaverse, such as Nike.

How does metaverse technology influence tourism?

Now that you know what the metaverse is and understand how technology has been introduced into tourism , it’s time to understand how the metaverse can be used in this sector. Discover some of the possibilities!

Travel agencies in the metaverse

One way tourism is exploring the metaverse is by opening travel agencies there. This means that companies can replicate the functions of their physical agencies within this virtual universe.

This way, you can buy packages, tickets or book accommodation for the real world within the metaverse. Instead of leaving your home or calling the agency, all of this can be done through your computer screen, talking to a travel agent as if you were in the same place.

Replica of world regions

Have you ever imagined visiting the Louvre without having to leave your home? Well, this is possible with the use of the metaverse. This way, you can visit a series of regions that exist in the real world, using the platform.

This can have several functions. Firstly, you get to know other cities and see tourist attractions around the world. Access to these places becomes easier and cheaper, which allows you to see even more regions of the world than would be possible in person.

In addition, you can also use this technology to make decisions about the best places to visit and even live. After all, you can visit several cities and, from there, find out which one fits what you want for your next trip.

Totally new places

In the metaverse, it is possible to do things similar to the real world, but also completely new things. It is possible, for example, to fly, teleport, among other things that are not possible in the physical world.

This way, it’s also possible to create completely new experiences! You can fly over Barcelona or swim with fish for hours, without any restrictions. It’s also possible to create completely new, unrealistic locations, meaning you can visit places that don’t exist in the real world.

How important is updating in the tourism sector?

It is worth noting that the metaverse is not intended to replace real-world tourism, but rather to complement the experiences available to those who enjoy traveling. In this sense, staying up to date is essential, both for companies operating in this sector and for those who travel or manage corporate travel.

This is because the update ensures that you will be able to make the best decisions, whether for personal or corporate travel. You can envision new possibilities for solving the main problems encountered by employees. In addition, the metaverse can be a way to motivate employees to take necessary corporate trips, increasing their engagement and satisfaction with your company.

It is also important to remember to stay up to date on the management technologies available to companies. After all, the digital revolution has already arrived, and being aware of the tools that can help improve your organization’s processes is what allows you to remain competitive in the market.